Equity Loans Take Center Stage: Why Borrowers Are Choosing Homes Over Banks

By Douglas Sorto
1/09/2025

In 2025, a noticeable trend is reshaping the housing and lending market: homeowners are increasingly turning to equity loans instead of traditional bank loans to fund major expenses, consolidate debt, or improve their homes. The combination of rising mortgage rates, high home values, and financial flexibility has made tapping into home equity a preferred option for many borrowers.

This approach allows homeowners to leverage their most valuable asset—their home—rather than relying solely on banks for personal or business loans.

Why Equity Loans Are Surging

Several economic forces are driving this shift:

  1. High Home Values
    Homeowners are sitting on record equity levels. According to Black Knight, U.S. homeowners hold $11.5 trillion in tappable equity, with the average homeowner having around $300,000 available to borrow against.

  2. Rising Interest Rates on Other Loans
    Traditional personal loans and credit cards often carry interest rates above 20%, while home equity loans average 6–7% in 2025. This significant difference motivates borrowers to use equity rather than expensive alternatives.

  3. Housing Market Pressure
    With limited inventory and median home prices around $417,000, moving is less feasible. Instead, homeowners can invest in renovations, expansions, or debt consolidation without selling.

  4. Flexibility of Use
    Equity loans are versatile. Borrowers use them for:
  • Home renovations and improvements

  • Debt consolidation

  • Funding education or healthcare expenses

  • Starting or expanding a small business

How Equity Loans Compare to Traditional Bank Lending

Interest rates generally range from 6–7% for home equity loans, while personal loans can be higher, typically between 10–25%. Loan terms for home equity options usually extend from 10 to 30 years, whereas personal loans are shorter, lasting about 1 to 7 years. Collateral is another key difference—home equity loans are secured by your home, while personal loans are often unsecured. Loan amounts can reach up to 80% of your home’s equity, whereas personal loans usually offer lower amounts. In terms of flexibility, home equity loans provide high versatility, allowing borrowers to fund multiple needs, while personal loans offer only moderate flexibility.

As the table shows, equity loans are often cheaper, offer longer repayment periods, and provide higher amounts than unsecured bank loans, making them more attractive in today’s market.

Real Numbers Driving the Trend

  • Average Loan Amounts: The typical home equity loan in 2025 ranges from $50,000 to $250,000, depending on available equity.

  • Debt Consolidation Savings: Consolidating $50,000 in credit card debt at 22% APR into a home equity loan at 6.5% saves over $600 per month in interest.

  • Renovation Funding: Homeowners often borrow $70,000–$100,000 for home improvement projects, which can increase property value by 70–85%, according to Remodeling Magazine.

Why Borrowers Prefer Homes Over Banks

  1. Lower Costs
    The interest rate advantage of equity loans is clear. Borrowers save thousands over the life of the loan compared to high-interest personal loans.

  2. Higher Borrowing Limits
    Banks often restrict personal loan amounts based on income or credit score. Equity loans, secured by the home, allow larger borrowing potential.

  3. Longer Terms
    Home equity loans typically offer repayment terms of 15–30 years, providing manageable monthly payments, unlike short-term bank loans.

  4. Access to Cash Without Selling
    With inventory tight and home prices high, equity loans let borrowers fund projects or pay off debt without moving.

California Example: Equity Loans in Action

In California, where median home prices exceed $700,000, borrowers increasingly rely on equity loans. Families are using them to:

  • Build ADUs for rental income or multigenerational living

  • Complete $50,000–$100,000 renovations for kitchens, bathrooms, or energy efficiency upgrades

  • Consolidate debt to reduce financial strain in a high-cost-of-living environment

This approach allows homeowners to stay in desirable locations while still accessing cash for major expenses.

Risks to Consider

Equity loans are not without risk:

  • Collateral Risk: The home secures the loan. Missing payments could result in foreclosure.

  • Market Risk: Declining home values can reduce available equity.

  • Discipline Required: HELOCs and equity loans provide access to cash, but overspending can lead to long-term debt issues.

Proper planning and working with trusted lenders can mitigate these risks.

Who Benefits Most From Equity Loans

  • Homeowners with high-interest debt looking to save money

  • Families funding home renovations to increase property value

  • Borrowers needing emergency liquidity without taking high-interest loans

  • California homeowners seeking flexible funding for multigenerational living or energy-efficient upgrades

FAQs

1. What is the difference between a home equity loan and a HELOC?

A home equity loan provides a lump sum with fixed payments, while a HELOC is a revolving line of credit with flexible borrowing.

2. How much can I borrow?

Most lenders allow up to 80% of your home’s equity after accounting for your current mortgage balance.

3. Are equity loans safer than personal loans?

They can be safer due to lower interest rates, but your home secures the loan, so repayment is critical.

4. Can I use the funds for anything?

Yes. Home equity loans are versatile, often used for renovations, debt consolidation, or major life expenses.

5. Are there tax benefits?

Interest may be tax-deductible if used for home improvements. Consult a tax professional for details.

Final Thoughts

As the cost of traditional borrowing rises and home prices remain high, equity loans are taking center stage. Borrowers are choosing to leverage the value of their homes rather than relying solely on banks for funding. This trend allows homeowners to fund renovations, consolidate debt, and access cash for life’s needs—all while staying in the homes they love.

At Equity Capital Home Loans, we help homeowners unlock the power of equity to achieve financial flexibility and make the most of their property.

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